Tuesday, December 12, 2017

YEEZY SEASON 6 ( ALL THE DETAILS )


 
Love them or hate them, Kanye West’s Yeezy shows were always one of the buzziest events of New York Fashion Week. So buzzy, in fact, that when it was revealed that he wouldn’t show a collection this past September at New York Fashion Week, the news sent ripples through the industry. West’s star power brought an undebatable excitement to the city. Add to that the fact that Season 5 was one of his most viable fashion propositions (thanks to the introduction of denim and a wider range of ready-to-wear), and you could say that everyone, from the fashion world to the hypebeasts tracking Yeezy sneaker releases, was excited for Season 6.

Leave it to West to quit while he’s ahead. There’s been much speculation about why he didn’t return to NYFW—budgets, personal issues, and a change of behind-the-scenes creatives have all been mentioned—but the why is sort of irrelevant at this point. What’s more interesting is how he went about revealing his sixth season.


This week, Yeezy chose to roll out Season 6 on his wife Kim Kardashian West. She wore 16 outfits over the span of two days in Calabasas with a clique of paparazzi trailing her every move. She went to the 7/11, she ate some soft serve ice cream, and she popped into a FedEx. Kim tweeted every look—or at least the ones she could find in her phone—and the Internet lit up. (For the record, there is no way these are real paparazzi pictures—not only would Yeezy have to pay exorbitant fees to use paparazzi-shot images in an e-commerce and marketing context, but the specific images of Kim they are using do not appear on paparazzi photo services. A Yeezy photographer probably stood with the “real” paps to take exclusive images.) Once Yeezy Season 6 fever hit a social media high, the brand went on to release all its products online for pre-order. It was the simplest, most pain-free reveal and rollout Yeezy ever executed.


So did it work? I’d say so. What West has accomplished in his Season 6 reveal is to distill the direct-to-consumer model to its purest form. West and his wife are two of the most famous people alive. They can afford to cut out the middleman—in this case the fashion press—and give their fans exactly what they want: Kim wearing Yeezy and the opportunity to instantly buy it.


But I don’t think other brands would be wise to follow in West’s footsteps—and not just because I’d like to keep my job attending and reporting on fashion shows. This rollout works for Yeezy for two reasons: the nature of its garments and the the fact that every item is available for pre-order, not buy-now-wear-now. Let’s start with the clothes.



Yeezy Season 6 is West’s easiest to digest collection ever. These are not clothes to change your life, these are clothes for your life. They are the most basic of basics in the most neutral of colors: leggings, tees, bras, and hoodies in cream, beige, ice blue, and gray. A lookbook well serves the simple nature of the clothing. By putting his collection of errandwear in the context of someone running her errands, West has also achieved branding harmony. Showing clothing in the context it’s meant for is the same reason .

 Via Vogue

Tuesday, December 5, 2017

Fashion Stylist Neko Kelly On His Inspiration For Envy Fashion Mag December Issue


Fashion Stylist Neko Kelly ( IG : @Bootlegrocstar ) On His Creative inspiration For @EnvyFashionMag December Issue Shoot.

Neko Kelly : " I wanted to create something haunting yet very beautiful with an authentic vintage feel. I wanted to artistically touch on the idea of the Caribbean in the colonial times where black girls were being forced to adapt to the western ideas of beauty and appropriateness for social advancement. They were forced to learn how to be more "beautiful" and ladylike. They were also taunted by the idea of church( having and respecting Christian morals) as well as going to school and learning how to play an instrument in hopes of it adding social prestige to the family. The editorial is called "sheer beauty" and it plays on both meanings of the word "sheer". " Sheer" in one sense means extreme, which mirrors the harsh measures taken in molding these young girls into "beautiful women". The other meaning is more literal and visible seeing that I used sheer fabric as a focal element in styling to help develop the message of the editorial. 
Ultimately, the shoot represents a conflict. An internal tug-of-war that she faces with her identity. She's being told to do this and be that which is causing her to neglect who she actually wants to be." 


Credits: 
Editorial: @envyfashionmag
Model: @annecia_morgan 
Stylist: @bootlegrocstar 
MUA: @kellyshanev 
Photographer: @jrdnmrrs 
Set Assistant: @lutas_ and @juls.lc

Trend Report : Double Waist Trousers / Pants

All Over Paris Fashion Week I Saw Fashionista's Rocking These Unqiue Style Of Double Waist Trousers/Pants By @MaisonMargiela And Model @JourdanDunn Recently Posted Via IG Wearing A Similar Look By Designer @natashazinko And I Also Did My Own Twist To The Trend .